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How Many People Need Lamps?

Recently, Luth Research, a leader in survey design and research study, conducted a survey of over 160,000 Americans to find out what kind televisions they owned. With Luth Research’s assistance, Lamp Research will aim to find out how many Americans have a need for digital projection lamps. This research study was commissioned by MI Technologies, Inc., owner of lamp retailer Discount-Merchant.com — an authorized Philips distributor.

First, the data:

TOTAL Conventional / CRT Plasma Flat Screen LCD Flat screen Projection Other, Please Specify
162855 125908 29345 55302 12176 2495
100.00% 77.31% 18.02% 33.96% 7.48% 1.53%

(Click to enlarge graph)

Next, we’ll analyze the numbers to find out two things: How many lamps need to be produced by OEM Manufacturer Philips Lighting, and how many Americans will need lamps if lamps last approximately 6,000 hours.

We know that over 290 million Americans own televisions (Cal State University Northridge), so if we were to make an educated guess using the date collected by Luth Research, we could say that approximately 21 million Americans own some sort of projection television at home.  From other industry sources, we also know that as of 2004, over 5 million DLPs have been sold. Obviously more have been sold since then, but we can use 2004 numbers to say that there are at least 23.8% of projection televisions owned by Americans today are DLPs. This is only about 2%, but that doesn’t include LCD projection or other consumer electronics that utilize digital light projection.

According to the Luth Research Study, of the 12,000 Americans surveyed with projection televisions, over 70% have a Sony, Panasonic, Samsung, RCA, Mitsubishi, or Hitachi projection television sets. This means that there are many owners of digital projection lighting television sets out there with a name brand set using name brand equipment. That market is big, and while it’s not growing as it used to, the consumer base is there and millions of digital projection lamps will be needed in the near future!

Of the manufactures listed, most use Philips as their OEM lamp, and by our projections, Philips will need to produce over a million lamps per month over the course of the next few years to meet the demands of both DLP and LCD projection manufacturers, and consumer replacement parts.

Inquiries about this research please contact pi@lampresearch.com.

Raw Data:

Which type(s) of television display/monitor do you have? Please select all that apply.
  Which type(s) of television display/monitor do you have? Please select all that apply.
TOTAL Conventional / CRT Plasma Flat Screen LCD Flat screen Projection Other, Please Specify 
(A) (B) (C) (D) (E) (F)
TOTAL 162855 125908 29345 55302 12176 2495
100.00% 77.31% 18.02% 33.96% 7.48% 1.53%
100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
0 0 0 0 0 0
Sony 68404 52410 16489 27807 6383 839
100.00% 76.62% 24.11% 40.65% 9.33% 1.23%
42.00% 41.63% 56.19% 50.28% 52.42% 33.63%
0 99 134 120 125 80
Fujitsu  1687 1196 832 999 443 16
100.00% 70.90% 49.32% 59.22% 26.26% 0.95%
1.04% 0.95% 2.84% 1.81% 3.64% 0.64%
0 92 274 174 351 62
Gateway  956 655 581 675 385 13
100.00% 68.51% 60.77% 70.61% 40.27% 1.36%
0.59% 0.52% 1.98% 1.22% 3.16% 0.52%
0 89 337 208 539 89
Hitachi  8446 6746 2371 3611 1790 132
100.00% 79.87% 28.07% 42.75% 21.19% 1.56%
5.19% 5.36% 8.08% 6.53% 14.70% 5.29%
0 103 156 126 283 102
JVC Televisions 11385 9705 2318 4423 1359 185
100.00% 85.24% 20.36% 38.85% 11.94% 1.62%
6.99% 7.71% 7.90% 8.00% 11.16% 7.41%
0 110 113 114 160 106
LG 17125 11452 5432 8687 1468 188
100.00% 66.87% 31.72% 50.73% 8.57% 1.10%
10.52% 9.10% 18.51% 15.71% 12.06% 7.54%
0 86 176 149 115 72
Panasonic  36486 30032 9096 13783 3386 419
100.00% 82.31% 24.93% 37.78% 9.28% 1.15%
22.40% 23.85% 31.00% 24.92% 27.81% 16.79%
0 106 138 111 124 75
Philips  26419 21540 5929 10428 2525 333
100.00% 81.53% 22.44% 39.47% 9.56% 1.26%
16.22% 17.11% 20.20% 18.86% 20.74% 13.35%
0 105 125 116 128 82
Pioneer  3466 2631 1507 1720 720 45
100.00% 75.91% 43.48% 49.62% 20.77% 1.30%
2.13% 2.09% 5.14% 3.11% 5.91% 1.80%
0 98 241 146 278 85
RCA/Thomson Scenium 16311 14674 2170 5124 2242 330
100.00% 89.96% 13.30% 31.41% 13.75% 2.02%
10.02% 11.65% 7.39% 9.27% 18.41% 13.23%
0 116 74 93 184 132
Samsung  28377 21194 7271 13045 2784 501
100.00% 74.69% 25.62% 45.97% 9.81% 1.77%
17.42% 16.83% 24.78% 23.59% 22.86% 20.08%
0 97 142 135 131 115
Sanyo 20709 18021 3491 7002 1993 333
100.00% 87.02% 16.86% 33.81% 9.62% 1.61%
12.72% 14.31% 11.90% 12.66% 16.37% 13.35%
0 113 94 100 129 105
Sharp  17789 14889 3618 7117 1777 248
100.00% 83.70% 20.34% 40.01% 9.99% 1.39%
10.92% 11.83% 12.33% 12.87% 14.59% 9.94%
0 108 113 118 134 91
Epson 1143 921 504 631 384 15
100.00% 80.58% 44.09% 55.21% 33.60% 1.31%
0.70% 0.73% 1.72% 1.14% 3.15% 0.60%
0 104 245 163 449 86
SIM2 Seleco USA  387 308 314 328 274 8
100.00% 79.59% 81.14% 84.75% 70.80% 2.07%
0.24% 0.24% 1.07% 0.59% 2.25% 0.32%
0 103 450 250 947 135
InFocus 526 432 361 405 350 15
100.00% 82.13% 68.63% 77.00% 66.54% 2.85%
0.32% 0.34% 1.23% 0.73% 2.87% 0.60%
0 106 381 227 890 186
ReVox  439 362 330 358 278 8
100.00% 82.46% 75.17% 81.55% 63.33% 1.82%
0.27% 0.29% 1.12% 0.65% 2.28% 0.32%
0 107 417 240 847 119
Sampo 519 398 348 393 285 9
100.00% 76.69% 67.05% 75.72% 54.91% 1.73%
0.32% 0.32% 1.19% 0.71% 2.34% 0.36%
0 99 372 223 734 113
Studio Experience 394 308 334 332 276 9
100.00% 78.17% 84.77% 84.26% 70.05% 2.28%
0.24% 0.24% 1.14% 0.60% 2.27% 0.36%
0 101 470 248 937 149
Texas Instruments 489 376 362 381 305 11
100.00% 76.89% 74.03% 77.91% 62.37% 2.25%
0.30% 0.30% 1.23% 0.69% 2.50% 0.44%
0 99 411 229 834 147
Toshiba 20113 16468 4518 8216 2509 335
100.00% 81.88% 22.46% 40.85% 12.47% 1.67%
12.35% 13.08% 15.40% 14.86% 20.61% 13.43%
0 106 125 120 167 109
V Inc./Vizio 1966 1356 839 1566 411 37
100.00% 68.97% 42.68% 79.65% 20.91% 1.88%
1.21% 1.08% 2.86% 2.83% 3.38% 1.48%
0 89 237 235 280 123
Zenith 8752 7937 1526 2897 1110 107
100.00% 90.69% 17.44% 33.10% 12.68% 1.22%
5.37% 6.30% 5.20% 5.24% 9.12% 4.29%
0 117 97 97 170 80
Magnavox 16014 14424 2454 5507 1880 219
100.00% 90.07% 15.32% 34.39% 11.74% 1.37%
9.83% 11.46% 8.36% 9.96% 15.44% 8.78%
0 117 85 101 157 89
Mitsubishi 5857 4811 1388 2502 1639 156
100.00% 82.14% 23.70% 42.72% 27.98% 2.66%
3.60% 3.82% 4.73% 4.52% 13.46% 6.25%
0 106 132 126 374 174
Sylvania 6235 5532 1111 2290 795 102
100.00% 88.72% 17.82% 36.73% 12.75% 1.64%
3.83% 4.39% 3.79% 4.14% 6.53% 4.09%
0 115 99 108 171 107
Other, Please Specify 32709 27459 4084 10764 2062 891
100.00% 83.95% 12.49% 32.91% 6.30% 2.72%
20.08% 21.81% 13.92% 19.46% 16.93% 35.71%
0 109 69 97 84 178

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